Recently I’ve finished reading this book, ‘Seventy-nine Short Essays on Design’ by Michael Bierut of Pentagram.
You can preview it on Google Books.
I very much liked it, and I want to summarise my thoughts on it.
A Collection Full of Variety#
As the title suggests, the book is made up of 79 essays, each exploring a different aspect of design. What I loved most about this format is its variety. Some essays dive into the technical nuances of graphic design, while others are more philosophical, exploring the broader role of design in culture, politics, and everyday life. Bierut’s writing is accessible and engaging, whether he’s discussing a specific design project, the legacy of a famous designer, or the changing landscape of design over the years.
Insightful and Personal Reflections#
One thing that stands out about Bierut’s essays is how personal they feel. He doesn’t just talk about design in an abstract sense; he reflects on his own experiences, successes, and even failures. This makes the book feel less like a technical manual and more like a candid conversation with a mentor. Bierut’s stories about his own career, including his work with Pentagram, offer valuable insights into what it means to be a designer in the real world.
Design’s Impact Beyond Aesthetics#
Another key theme of the book is how design influences everything around us, often in ways we don’t immediately realize. Bierut discusses how design is more than just making things look good — it’s about problem-solving, communication, and shaping human experiences. Whether he’s analyzing the design of a logo, a building, or even a chair, Bierut emphasizes how good design can have a profound impact on how we interact with the world.
Humor and Wit#
Bierut’s writing is not only insightful but also full of humor and wit. His ability to take complex ideas and present them in a lighthearted and relatable way makes the book enjoyable to read. Whether he’s poking fun at design trends or reflecting on the absurdities of corporate design culture, Bierut’s sense of humor makes the essays feel fresh and engaging.
A Thought-Provoking Read for Designers and Beyond#
While the book is clearly written with designers in mind, it also has something to offer for anyone interested in creativity, communication, or culture. Bierut’s essays encourage readers to think critically about the role design plays in shaping our world and challenge us to see beyond aesthetics to the deeper purpose of design.
Conclusion#
Seventy-nine Short Essays on Design is a book that I can see myself returning to time and time again. Each essay offers something new to think about, and Bierut’s personal, humorous, and insightful style makes it an engaging and thought-provoking read. Whether you’re a designer or simply curious about the creative process, this book will leave you with a deeper appreciation for the art and craft of design.
Michael Bierut’s Seventy-nine Short Essays on Design is a must-read for anyone passionate about design, whether you’re a seasoned professional or just starting your journey. As one of the most influential graphic designers of our time, Bierut brings a wealth of experience and insight to this collection of essays, offering a thoughtful and often humorous reflection on the world of design.
Highly recommended for anyone looking to explore the fascinating and multifaceted world of design.
Quotes#
A Photographer Story#
It’s chapter 10, My Phone Call to Arnold Newman.
He tells a story of the photographer, whom he asked about his portfolio. That’s a funny one, let me quote it here, please! It’s just two pages long,
